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Friday, June 18 - Sunday, June 20, 2021
Sunriver Summer Session
Friday, June 18 - Sunday, June 20, 2021

 Zirconia Dental Implants
Dr. Al Manesh, DMD

 Perio-Prosthetic Synergy Utilizing New Innovations
Dr. Bobby Birdi, DMD, MS

 Raving Patients: Get Visible, Get Credible: Get More New Patients
Dr. Leonard F. Tau, DMD, PC

 New Patient Growth Through Digital Marketing
Ian McNickle, MBA

 Long-term Prevention of Peri-Implant Complications: Ceramic and Titanium Implants
Susan Wingrove, BS, RDH

Sunriver Resort
17600 Center Drive
Sunriver, OR 97707

Reserve a room:
Hotel Reservation Link

Sunriver Resort LodgeDouble Queen RoomOutside Scene at Sunriver Resort

View Event Brochure

For WSP Members
Dentist: $199
Hygienists/Assistants & Office Staff: $149
Full-Time Students (DDS & RDH): $99.00

Dentist: $229
Hygienists/Assistants & Office Staff: $189

Friday: 6:30-8:30pm
Saturday: 8:30am-12:00pm
Sunday: 8:30am-12:30pm
There will be 8.0 CE credits provided with this event.

6:30 pm - 8:30 pm: Cocktail Reception
Guest Speaker Ian McNickle

8:30 am - 10:00 am: Len Tau
10:30 am - 12:00 pm: Al Manesh

8:30 am - 10:00 am: Bobby Birdi
11:00 am - 12:30 pm: Susan Wingrove

Ceramic Implant Placement in the Aesthetic Zone: Do’s and Don’ts
Dr. Al Manesh, DMD

Course Description
As zirconia dental implants are becoming more prevalent, this presentation will review parameters for a successful outcome when zirconia implants are placed. “More clinicians have been placing implants in recent years. Zirconia implants present a viable option that show comparable osseo-integration with titanium implants. In addition these implants show high bio-compatibility with the periodontal tissue. This will result in better outcome when using zirconia implants to replace missing teeth.

Learning Objectives
•  In this presentation a few techniques will be shown to use one piece and two piece zirconia implants
•  Further more, some dos and don’ts will be discussed that will help in long term success and health of periodontal tissue around implants

Dr. Al Manesh, DMD
WSP Al ManeshIn 1993, Dr. Al Manesh received his Doctor of Medicine in Dentistry (DMD) degree at Oregon Health Sciences University. After completing his general practice residency at Lutheran Medical Center, Dr. Manesh went on to graduate in 1998 from Louisiana State University’s Periodontal 2-year Postgraduate program with an additional year of implant studies.
In 2007, Dr. Manesh founded the Mission Dental Implant Center in Mission Viejo, California, where he specializes in regenerative periodontal care, dental implants, and oral plastic surgery. Not only does he have extensive experience in periodontics and implant surgery, he is also a published author, noted lecturer, and a Fellow of the International Congress of Oral Implantologists. He is also an active member of the American Dental Association, the Orange County Dental Society, the American Academy of Implant Dentistry, the American Academy of Periodontology, and the
Academy of Osseointegration. Dr. Manesh is truly dedicated to providing quality periodontics and implant dentistry. He is constantly learning new techniques and
adding to his expertise. He believes it is critical for a surgeon to stay up to date with changes in technology, and he strives to provide the best standard of care for his patients in an environment with the most advanced resources. He founded the Ceramic Implant Institute in 2015 where he teaches professional training courses including how to place and restore holistic-friendly ceramic zirconia dental implants as well as implant-related periodontal and prosthodontic procedures.

Perio-Prosthetic Synergy Utilizing New Innovations
Bobby Birdi, DMD, MS

Course Description
This presentation will overview the connection between prosthetic and periodontal aspects of implant therapy and how they dictate one another in today’s treatment. New digital technology & implant innovations will be showcased. By understanding how thoughtful surgical and prosthetic treatment planning utilizing new innovations in both fields, we can now predictably execute predictable therapy in every case.

Learning Objectives
•  Understand the importance of surface technology
•  Understand the advantages of sealing the implant-abutment connection
•  Understand the benefits of digital planning and prosthetic planning

Bobby Birdi, DMD, MS
WSP Dr Bobby BirdiDr. Birdi received his dental degree from the University of Saskatchewan and his post-graduate specialty
training in both periodontics and prosthodontics from the University of Minnesota. He is a Fellow and previous Examiner for the Royal College of Dentists of Canada and a Diplomate of both the American Board of Periodontology and the American Board of Prosthodontics. Dr. Birdi is one of the very few board-certified dual specialists in periodontics and prosthodontics in North America, and the first and only specialist in the world to attain board certification in these two specialties
in both the USA and Canada. Dr. Birdi is the co-founder of the Digital Dentistry Institute which is a global learning organization for his fellow dentists, and one of
the largest dental educational organizations in North America. He is also founder of the BC Perio Dental Health & Implant Centres in Vancouver which is one of the largest and most technologically advanced multi-specialty dental centers in Canada.

Raving Patients: Get Visible, Get Credible : Get More New Patients
Dr. Leonard F. Tau, DMD, PC

Course Description
Word of mouth has always been the foundation for the acquisition of new patients by a dental practice but in our internet age, word of mouth is transformed because of reviews sites like Google, Yelp, and Facebook. Online reviews are now one of the biggest ranking factors in a local search. Being credible is only one piece of the puzzle though. Your practice also needs to be found online when people are searching for a dentist near them. Are you at the top of the Google Map Pack? If not you are invisible and all of those great reviews are not doing you much good. In this seminar Dr. Tau shares numerous tips and best practices to not only become credible but visible online. He will also discuss the system that has been tried and tested in his own office enabling him to take his practice to the next level simply by marketing his reputation.

Learning Objectives
Understand the importance of taking control of your online presence
•  Learn software programs that help manage your reputation
•  See why your practice may not be ranking as high as it could be
•  Discuss ways in which patient reviews can manifest online
•  Develop strategies for garnering positive patient reviews
•  Review team training tips for garnering positive feedback

Dr. Leonard F. Tau, DMD, PC
picture of ImageLeonarTauDMDPCAfter purchasing his practice the Pennsylvania Center for Dental Excellence in Philadelphia in 2007, Dr. Leonard Tau soley used the power of the internet to help grow his new patient base and went against the traditional way of marketing one’s dental office. He lectures nationally and internationally on internet marketing, social media and reputation marketing and its ability to make your dental office more visible and credible. He is also the General Manager of the Dental Division for Birdeye, a reputation marketing platform and founder of iSocial Digital, a consulting firm that helps dentists develop a comprehensive online marketing plan. His content rich, engaging seminars allow him to bring his first hand experiences to his audiences.

New Patient Growth Through Digital Marketing
Ian McNickle, MBA

Course Description
In this seminar we will explore the most important aspects of online marketing for dentists including website optimization, social media, online reviews / reputation management, SEO for Google rankings, PPC for new patient leads, and videos. Case studies will be used throughout the program to illustrate best practices. We will review how to track and measure results as well as how to determine Return on Investment.

Learning Objectives
•  Discuss recommended marketing services and budget for best results
•  How to properly optimize a website to convert new patient leads
•  SEO best practices to rank high on Google
•  Review typical ROI (Return on Investment) for new patient generation

Ian McNickle, MBA
picture of IanMcNickle1Ian is the Co-Founder and CEO at WEO Media, an award winning “Best of Class” dental marketing firm. Under his leadership WEO Media has grown quickly to become one of the most widely respected dental marketing firms in North America, and has garnered an impressive list of industry endorsements and awards. Ian is a nationally recognized marketer, writer, and speaker. He has developed significant expertise in online marketing, website optimization & conversion, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, online reputation management, marketing strategy, and related topics. In addition, he has developed a set of critical KPI’s (key performance indicators) for measuring the effectiveness of any marketing program. Ian lectures all over North America at dental conferences, study clubs, dental societies, and conducts numerous seminars and webinars. His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. He also writes articles for Dental Products Report and The Progressive Dentist on various aspects of digital marketing. Prior to co-founding WEO Media Ian worked in the high-tech industry for 10 years in various engineering and management positions at Siltronic and Xerox. He left high-tech in 2006, and founded a regional marketing consulting firm which he ran for several years before eventually co-founding WEO Media in 2009. Ian has a BS in Mechanical Engineering from Washington State University where he was also a graduate of the University Honors Program. In addition, he graduated Cum Laude with an MBA from the University of Washington.

Long-term Prevention of Peri-Implant Complications: Ceramic and Titanium Implants
Susan Wingrove, BS, RDH

Course Description
To prevent peri-implant complications, professional in-office assessment, maintenance, and home-care recommendations are vital. For long-term implant success clinicians need to detect early signs of implant complications, diagnose any complications to provide early intervention and be able to perform professional in-office maintenance treatment. This course will follow the global healthy implant initiative for ceramic and titanium implants based on Susan’s Clinical White Paper: Long-term prevention of peri-implant complications and textbook: Peri-Implant Therapy for the Dental Hygienist: Clinical Guide to Maintenance and Disease Complications.

Learning Objectives
•  Learn the current research protocols, tools, treatments and complications for long-term prevention of peri-implant disease
•  Detect: Put into practice biofilm identification and a five-step protocol to assess and monitor dental implants.
•  Diagnose: Understand early intervention guidelines based on American Academy of Periodontology (AAP) peri-implant soft and hard deficiencies.
•  Treatment: Biofilm-focused titanium and ceramic implant maintenance for all forms of implant-borne restorations / prostheses
•  Provide safe home-care recommendations for titanium/ceramic implants patients

Susan Wingrove, BS, RDH
WSP Susan WingroveSusan is an international speaker, writer, researcher, instrument designer, and RDH Award of Distinction recipient. Susan is member of the American Dental Hygienist’s Association, International Federation of Dental Hygienists, Oral-B Global Implant Board (P & G), and Western Society of Periodontology Board. Susan is a published author; Dental Economics, Digital Dentistry & Healthcare Knowledge, RDH Magazine, Scientific Panel for ACP Clinical Practice Guidelines, Doctor Clinical Implant Maintenance White Papers, Website ‘Dynamics Concepts’ Blog, and Implant Maintenance Textbook: Peri-Implant Therapy for the Dental Hygienist (Wiley). Resides in Missoula Montana, USA. Contact: Email: / Website:

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