About IAN McNICKLE, MBA
Ian is the Co-Founder and CEO at WEO Media, an award winning “Best of Class” dental marketing firm. Under his leadership WEO Media has grown quickly to become one of the most widely respected dental marketing firms in North America, and has garnered an impressive list of industry endorsements and awards.
Ian McNickle is a nationally recognized marketer, writer, and speaker. He has developed significant expertise in online marketing, website optimization & conversion, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, online reputation management, marketing strategy, and related topics. In addition, he has developed a set of critical KPI’s (key performance indicators) for measuring the effectiveness of any marketing program.
Ian lectures all over North America at dental conferences, study clubs, dental societies, and conducts numerous seminars and webinars. His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. He also writes articles for Dental Products Report and The Progressive Dentist on various aspects of digital marketing. Prior to co-founding WEO Media Ian worked in the high-tech industry for 10 years in various engineering and management positions at Siltronic and Xerox. He left high-tech in 2006, and founded a regional marketing consulting firm which he ran for several years before eventually co-founding WEO Media in 2009.
Ian has a BS in Mechanical Engineering from Washington State University where he was also a graduate of the University Honors Program. In addition, he graduated Cum Laude with an MBA from the University of Washington. Ian is an avid endurance athlete having competed in Ironman triathlon, marathon, and ultramarathon events. His favorite activity is simply spending time with his wife Andrea, and three kids Evelyn, Morgan, and Brendan.

With over 40 years’ experience as a dental hygienist in private practice, public health, education, and government, Casey Hein is an internationally- recognized speaker and a well-published author including over one hundred scientific articles, consensus reports, white papers, and textbook chapters. She first began speaking about periodontal-systemic links in 2003, and in 2006, she founded (and became the Chief Editor) of the first publication on oral-systemic medicine: Grand Rounds in Oral- Systemic Medicine. As a pioneer in and advocate for incorporating periodontal-systemic links into everyday patient care in both medicine and dentistry, she is credited as a visionary in establishing models for dental-medical collaboration in oral health care.
Casey has a Bachelor of Science degree in Dental Hygiene from West Virginia University, a MBA from Loyola University and maintains a faculty appointment as an Assistant Professor in the School of Dental Hygiene. She was accepted into the National Speakers’ Association in 2008, and she has been continuously voted among Dentistry Today’s Top 100 Clinicians/Consultants in Continuing Education since 2006. She lives in Western Maryland where she is an avid road biker, skier and hiker.

Jodi started practice as a dental hygienist in 1988. In the early 1990’s frustrated
with the understanding of the etiology of periodontal disease became involved
with biofilm research. At that time the term was rarely used in dentistry except in the context of dental unit waterlines. As a clinical research associate Jodi was involved with biofilm growth and therapeutic product development evaluating the effect on dental biofilms. Understanding biofilms, she developed a passion about non-surgical therapy, root morphology, and the results of thorough periodontal debridement. Jodi has worked 28 years mastering non-surgical periodontal therapy techniques and procedures. She currently works in both periodontic and prosthodontic practices.
Jodi is a national and international educator, clinician, and lecturer. She has pre-sented over a 150 lectures and workshops on advanced integration of ultrasonic and hand instrumentation.
Jodi has served as adjunct faculty at the University of Southern California, School of Dentistry, Department of Dental Hygiene and at Spear Education. She is a Friends of Hu-Friedy Thought Leader valued for her involvement with biofilm research, instrument development and training. She is nationally recognized as an expert in endoscope and ultrasonic instrumentation.