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Main Lecture: The Only Constant is Change

Course Description
The clinical practice of dentistry has undergone tremendous changes in recent year, including: Technological advances (digital dentistry, biomaterial and growth factors); evolution and refinement of surgical and restorative techniques. In addition, patients' attitude is changing, due to the accessibility of the information through the internet.

An important consideration for clinicians is knowing when to adopt innovations. Sometimes early adopters risk falling prey to fads and gimmicks that do not pan out in the long run. Paradigm shifts are common in clinical practice, but they have to be based on evolving evidence. This presentation will provide a critical appraisal of some of the recent protocols, techniques and materials.

Learning Objectives
At the conclusion of this presentation, participants should have an understanding of:
•  Decision making on the treatment and maintenance of teeth with advanced periodontitis
•  What are the most effective methods to manage gingival recession around teeth and implants
•  What are surgical and prosthetic options to manage patients with major bone and soft tissue deficiency
•  What are some scaffolds and biologic enhancers to be used in soft tissue and bone augmentation

*Hands-On Workshop: Predictable Protocols in Soft Tissue
and Bone Augmentation

Course Description
Patients often present with a variety of bone and soft tissue deficiencies around teeth or in sites planned for implant therapy. A variety of therapeutic options are available to reconstruct atrophic hard and soft tissues. The regenerative options must be balanced against options requiring less surgical reconstruction, including using reduced dimension (short of narrow) implants. The treatment begins with proper diagnosis and discussion of patients' goals and expectations. A risk assessment will reveal the therapeutic options and the likelihood of achieving desired outcomes. This focus session will begin with explanation of the concepts and theoretical aspects, followed description of step-by-step protocol. The hands-on component will utilize realistic model specifically designed for this workshop. The demonstration by instructor will be followed by execution of each procedure by participants

Learning Objectives
•  Vestibular Incision Subperiosteal Tunnel Access (VISTA) for management of gingival recession around teeth and mucosal deficiency around implants.
•  Modular bone augmentation (MBA) for alveolar ridge augmentation.
•  Material selection for soft tissue and bone augmentation, using autogenous, scaffolds and biologic enhancers.

Periodontal Hard and Soft Tissue Regeneration: Now, 2020 and Beyond

Course Description
This presentation will focus on current and future advances in hard and soft tissue regeneration for periodontal application. Dr. Scheyer’s unique perspective on regeneration comes from a long history of well controlled clinical research and translation of that evidence for sound clinical decision making for his patients. The periodontist is in a unique position to understand the evidence base and communicate this to our patients so that they can make a well educated decision for the techniques and materials to accomplish their treatment and feel confident that the long-term clinical outcomes will be sound. Dr. Scheyer will share recent outcomes from clinical trials as well as discuss the power of private practice based clinical research which will help us all answer simple to complex questions about our delivery of care and ultimately the clinicians and patients perspective on outcomes.

Learning Objectives
•  Provide an update on the evidence based approach for material selection for periodontal hard and soft tissue defects.
•  Review the clinical application of new biomaterials for hard and soft tissue periodontal regeneration.
•  Obtain knowledge on a clinical decision making process for techniques and biomaterial selection for tissue regeneration.
•  Become exposed to future clinical trials that will provide evidence towards improved patient care and the importance of patient reported outcomes.

A Digital Approach to Dental Implant Therapeutic Excellence.

Course Objectives
Participants in this course will be able to:
•  Understand the various tools available for planning dental implant therapy.
•  Appreciate the relative advantages and possible disadvantages of guided dental implant surgery.
•  Be able to select among different CAD/CAM approaches to manufacturing dental implant prostheses.
•  Explore how digital planning can enhance esthetic outcomes.

Trends that are Changing Planning and Treatment in Periodontics and Implant Dentistry

Course Description
This presentation will review some of the emerging trends in both surgical and restorative thinking and treatment, and how they are changing today's clinical landscape. The goal in common to all clinicians is to provide ideal care with proven materials and predictable concepts from surgery through to restoration. However, early adoption of emerging technologies and innovations may challenge this philosophy. The objectives of this presentation include reviews of specific concepts and the clinician’s experiences in the following areas:

Learning Objectives
•  Digital/virtual planning, communication, documentation and treatment. How this technology is changing the surgical and restorative landscape.
•  Soft tissue grafting to improve esthetics, tissue quality and long-term stability: understand the role of new grafting procedures and material alternatives and where they apply.
•  Bone grafting: a look at the procedural advances to improve the handling characteristics of biologics and to enhance the host response.
•  The demand for immediate treatment surgical and restorative protocols. Why, when and how.

Computer-Aided Engineering of Complete Dentures and Implant Prostheses: A New Paradigm in Digital Technology

Course Description
Complete denture design and fabrication has been simplified using digital technology that combines CAD/CAM technology with automation tools. This process allows complete dentures to be provided in as little as 3 appointments. This presentation will review the current status of clinical and technical procedures including the use of intraoral scanning as opposed to a traditional complete denture impression.

Learning Objectives
Following this presentation, attendees will be able to:
•  Identify the advantages of CAD/CAM fabricated prostheses.
•  Understand the steps used to record the required clinical information.
•  Describe the recent innovations and new clinical applications of the process

Papilla Reconstruction

Course Description
Dr. Nordland has been a pioneer in root coverage procedures and has been on the forefront of periodontal plastic surgical procedures. He will share some of the knowledge he has gained through many cases and will offer solutions for restoring the lost interdental papilla.

Learning Objectives
The attendee should understand when and how to perform surgery to correct the lost interdental papilla and when to look to other options. Although surgical correction has often been characterized as unpredictable, the objective of this course is to show how to address this delicate area with the least trauma to the patient and greatest chance for predictability.

Systemic Perio Impact on Clinical Periodontal and Implant Therapies

Course Objectives
•  What the periodontal/systemic links are for diabetes, cardiovascular diseases, pregnancy, rheumatoid arthritis, pulmonary diseases and osteoporosis/osteopenia.
•  How systemic complications may be reflected in oral manifestations.
•  How systemic complications may alter the way you practice with your patients today.
•  When to treat, what to treat and the risks of treating or not treating.

*Hands-On: 4-D Implant Placement and Pro-Visionalization Workshop

Course Description
During this workshop, dentists will learn to place a dental implant and apply different methods of temporizing the implant. Learn to understand the need for proper 4-D implant placement and fully understand how the implant position will affect the restorative aspect of therapy. Attendees will use various materials, abutments and methods (screw-retained and cement-retained) to create provisional restorations on the implants they place.

Learning Objectives
•  Place a dental implant in ideal 4D position and recognize the consequences of improper placement
•  Utilize various materials and designs of provisional restorations
•  Create various provisional restorations and address occlusion

The Maxillary Anterior Sextant. A Surgical-Restorative Interplay

Course Description
The maxillary anterior tooth implantation is a challenging treatment modality. Multiple treatment protocols are available to the practitioner to assist him in making a rational decision. A successful treatment outcome is largely dependent on the integration of prosthodontic concept and peri-implant soft tissue manipulation.

The purpose of this presentation is to discuss a simple and reproducible treatment algorithm for the rehabilitation of the maxillary anterior sextant.

Learning Objectives
After this course the participants should be able to:
•  Discuss the decision tree making of bone graft selection
•  Understand the mechanism of bone graft incorporation
•  Understand the biological benefits benefit of platform switched implant and conical connection in the esthetic zone
•  Value the incorporation of soft tissue grafting in the surgical protocol
•  Techniques and case presentations

Contemporary Approaches for Periodontal Plastic and Implant Site
Development Procedures

Course Description
Periodontal losses of structures are associated with multiple challenges in periodontal plastic and implant site development procedures. Traditional root coverage techniques and implant site development procedures are predictable but could represent a major set back for our patients. The refinement of our surgical approaches combined with the incorporation of biological modifiers has dramatically reduced the morbidity of our surgical procedure while increasing our success rate and our patient's comfort.

Learning Objectives
The Purpose of this presentation is to:
•  Learn about blood-derived growth factors
•  Understand about particulate bone grafting and application.
•  Discuss the FASTP (Fibrin Assisted soft tissue promotion) for the purpose of root coverage.
•  Discuss an algorithm on how and when soft tissue grafting is needed around dental implants.

The Dental Team's Role in Diagnosing, Preventing and Treating
Cement-Induced Peri-implantitis

Course Description
Cement extrusion into the peri-implant tissues may result in inflammation that could compromise the delicate soft tissue complex around dental implants. In many instances, residual excess cement has been linked with implant complications and even implant failures. Many times the signs and symptoms of this disease are delayed and may not be present for up to 9 years. If excess cement is detected early, the detrimental effects can be minimized. Periodontists, restorative dentists and hygienists need to fully understand how to diagnose and treat this disease. Techniques for prevention will also be discussed.

Learning Objectives
This evidence-based program showing clinical examples, will give up to date information on:
•  Interventions- early, middle and late- what can you expect- clinical examples will be presented and discussed.
•  To probe or not to probe? – When is it of most value diagnostically?
•  Radiographs: When, How and Why are you using them correctly?
•  Instruments: Ultrasonic, Metal, Plastic, Which one should you be using?

Optimizing Soft Tissue, Teeth and Implants

•  Ideal Dental Esthetics
•  Esthetic Soft Tissue Surgical Guides
•  Achieving Natural Teeth Esthetics
•  Achieve Implant Esthetics

Course Description
There are many new technological advances in our dental profession involving new materials and techniques. In this course we will review the fundamentals of ideal dental esthetics utilizing objective techniques, and applying these techniques for patient treatment. Gingival esthetics will be reviewed and mapping will be presented to aid in gingival surgical planning. Implant esthetics will be reviewed and techniques regarding implant provisional restorations and soft tissue manipulation will be presented.

Learning Objectives
Upon completion of this course participants will:
•  How to determine/ recognize ideal dental esthetics regarding soft tissue and teeth
•  Treatment plan soft tissue surgeries and dental restorations
•  Manage and manipulate soft tissue esthetics around implant restorations

Definitive Periodontal Therapy Without Periodontal Surgery -
The 21st Century Way to Treat Periodontitis Endoscopic Periodontal Therapy

Course Description
It is well documented that there are significant limitations to conventional scaling and root planing SRP techniques. In this course your paradigm to see a patient to periodontal health is going to be forever altered. Endoscopic Periodontal Therapy is the future for patients requiring SRP.

Scaling and Root Planing are not effective in deep pocket areas that can't be clearly viewed? In this session we will explore the challenges clinicians face in conventional SRP scenarios and how the endoscope will not only improve the health of the patient, it will impact the quality of life for the clinician.

We will discuss the current treatment protocol developed over 15 years of endoscopic periodontal therapy.

Learning Objectives
•  What is endoscopic periodontal therapy and how does it work?
•  What are indications and contraindications for effective use on a daily basis?
•  What is the current protocol based on 15 years of experience with Endoscopic Periodontal Therapy?

Perio-Prosthetic Synergy using a Digital Workflow

Course Description
Digital technology from CBCT radiology to digital intraoral scanning has been the standard in digital technology for some time. But with new innovations and modalities, it is possible to implement 3D printing & 5-axis milling in today’s digital perio-prosthetic practice. Furthermore, working with referring offices and general dental colleagues can now be streamlined and further enhanced using technology for communication and manufacturing.

This presentation will demonstrate a the real-life in practice implementation of various new technologies and how these allow for more synergy between specialists and general practitioners. The day to day clinical use, accuracy, and benefits of these implemented technologies will be highlighted.

Learning Objectives
Following this presentation, attendees will be able to:
•  Understand the advantages of digital technology and workflow in private practice.
•  Understand the increased synergy and benefits of working together with referring offices.
•  Identify the advantages of milling and 3D printing in your office

*Hands-On Workshop: Anterior All-Ceramic Restorations:
Concept to Cementation

Course Description
Unlike the posterior, restoring teeth in the anterior part of the mouth is challenging as your artistry is on display every time the patient smiles. This hands-on workshop enhances your knowledge of when to use all-ceramic veneers and crowns to create esthetic solutions. Focus is on preparation design, easy provisional restorations, material selection, and step-by-step instruction for bonding and cementation. The hands-on portion of the program will give you the experience of preparing, provisionalizing and cementing anterior veneers or crowns on a study model.

Learning Objectives
•  Diagnose, treatment plan, and select materials for anterior all-ceramic restorations
•  Design and prepare a tooth on a model to receive an anterior veneer or crown
•  A simple method to provisionalize anterior restorations
•  Guidelines on which cement to select when seating the final all-ceramic restoration

Air-flow Innovations to Conquer Biofilm

Course Description
For Dentists and Dental Hygienists
Do you know the impact of hygiene procedures on your patients' restorative dentistry? Protect the Beauty, Preserve Longevity of Restorative and Implant Dentistry While Achieving Periodontal Health.
Join us for this program, which provides you with the most current science behind biofilm management and introduces you to some of the latest technologies. Identify the characteristics and behaviors of biofilms and hear about the new disease model - beyond the red complex. It will review the safety and efficacy of current techniques with compelling evidenced based rationale to consider implementation of supra and subgingival air polishing into your clinical protocols.

Learning Objectives
Course participants will be able to:
•  Comprehend the structure of biofilm and its management.
•  Review safety and efficacy of traditional techniques. The damaging effects on restorative dentistry and root surfaces.
•  Air-polishing vs Air abrasion
•  Air polishing-Not all powders are the same.
•  Grasp the new disease model. Polymicrobial Synergy and Dysbiosis - Beyond the red complex.
•  Identify how to provide greater comfort to patients during clinical procedures with improved clinical outcomes.
•  Connect the role of air polishing and power scaling to successful biofilm management
•  Identify steps to integrate air polishing debridement into clinical protocols.
•  Identify the potential numerous opportunities for the return on investment of this technology

But That's Not What I Learned In School! A Fresh Look at Clinical Treatment That Can Increase Your Patient's Health

Course Description
•  List the ways that dentistry anticipates results from older recommendations but patients are not complying with.
•  Analyze current at-home recommendations for patients including product give-a-ways
•  Review past expectations and employ new recommendations to motivate patients
•  Determine the best methods to motivate patients and deliver treatment alternatives within your practice
•  Compare treatment options for disease active patients to reduce their decay/perio/implant disease.
•  Discuss new approaches to biofilm management

Restorations That Replicate Nature

Course Description
The demand for esthetic restorations has driven the profession to change conventional preparation designs and look to- ward utilization of increased magnification to accommodate the precision of bonded porcelain restorations. In this course,
current designs for porcelain veneer and full coverage restorations will be presented along with modified tooth prepara- tion designs for partial coverage porcelain bonded restorations. Demonstration models of idealized preparations, veneer/crown preparation bur blocks, simulated patient models, and course handouts will be provided for a stimulating hands-on
course. Applying increased magnification and illumination during tooth preparation will greatly assist each participant to
create esthetic, reliable and long term results.

Learning Objectives
Course participants will be able to:
•  Porcelain veneer, partial coverage porcelain bonded restorations and full coverage crown preparation designs.
•  Incorporation of high level magnification and illumination to optimize restorative results.
•  Ergonomic guidelines for patient and operator positioning to minimize work related disability.

Tools, Technology & Guidelines for Peri-Implant Therapy

Course Description
The tools, technologies and products are now available to elevate your professional in-office maintenance of im- plant-borne restorations to the next level. New research has emerged about the dangerous nature of biofilm-induced inflammation on oral and overall health. This course will provide you with the latest research-based tools, technology, disease treatment, & home-care recommendations to address this challenge.

Learning Objectives
Course participants will be able to:
•  Understand the new research that has emerged on biofilm and calculus removal as the keys to successful per-implant therapy.
•  Review the current research & American College of Prosthodontics (ACP) Guidelines for recall, maintenance, and home-care of patients with implant-borne restorations; single crown to full arch fixed prosthesis.
•  Put into clinical practice; 5-Step implant assessment, safe implant maintenance, & peri-implant disease treatment including cement implantitis.
•  Motivate patients to establish a healthy home-care routine with new technology and products to ensure implant success & long-term overall health.

*Hands-On Workshop: Detect, Diagnose & Treat Implant Maintenance Workshop

Course Description
The tools, technology and protocols are now available for successful professional in-office maintenance of implant-borne restorations. Biofilm & calculus removal are the 2 keys to inflammation elimination with the proper tools & technology. In this workshop, experience ways to Detect, Diagnosis, and Treat implants with titanium instruments, piezo tips, intra-oral camera & subgingival air polisher for peri-implant therapy.

Learning Objectives
Course participants will be able to:
•  Be able to put into clinical practice; 5-Step implant assessment.
•  Experience the latest in tools for implant maintenance debridement; Titanium Instruments and Implant Protect Piezo Tips.
•  Demonstrations of the latest in technology for Peri-Implant Therapy: Diagnostic Camera & Subgingival Air Polisher.


About the Speaker
After purchasing his practice the Pennsylvania Center for Dental Excellence in Philadelphia in 2007, Dr. Leonard Tau soley used the power of the internet to help grow his new patient base and went against the traditional way of marketing one’s dental office. He lectures nationally and internationally on internet marketing, social media and reputation marketing and its ability to make your dental office more visible and credible. He is also the General Manager of the Dental Division for Birdeye, a reputation marketing platform and founder of iSocial Digital, a consulting firm that helps dentists develop a comprehensive online marketing plan. His content rich, engaging seminars allow him to bring his first hand experiences to his audiences.

Course Description
Word of mouth has always been the foundation for the acquisition of new patients by a dental practice but in our internet age, word of mouth is transformed because of reviews sites like Googe, Yelp, Facebook, Healthgrades and dozens of others. You can now let your patients do the marketing for the practice. Practices must have a plan in place to establish, promote, manage and monitor a positive reputation online. Positive reviews will drive business to your practice while negative reviews turn potential patients away. A bad customer experience which goes unresolved can lead to a bad reputation and thus lost revenue. Many dentists don’t know how to manage their reputation online. In this interactive, energized seminar, Dr. Tau shares numerous tips and best practices, as well as the system that has been tried and tested in his own office enabling him to take his practice to the next level simply by marketing his reputation.

Learning Objectives
Course participants will be able to:
•  Understand the importance of taking control of your online presence
•  Know how social media fits into online reputation management
•  Learn software programs that help manage your reputation


About the Speaker
Ian is the Co-Founder and CEO at WEO Media, an award winning “Best of Class” dental marketing firm. Under his leadership WEO Media has grown quickly to become one of the most widely respected dental marketing firms in North America, and has garnered an impressive list of industry endorsements and awards. Ian McNickle is a nationally recognized marketer, writer, and speaker. He has developed significant expertise in online marketing, website optimization & conversion, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, online reputation management, marketing strategy, and related topics. In addition, he has developed a set of critical KPI’s (key performance indicators) for measuring the effectiveness of any marketing program. Ian lectures all over North America at dental conferences, study clubs, dental societies, and conducts numerous seminars and webinars. His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. He also writes articles for Dental Products Report and The Progressive Dentist on various aspects of digital marketing. Prior to co-founding WEO Media Ian worked in the high-tech industry for 10 years in various engineering and management positions at Siltronic and Xerox. He left high-tech in 2006, and founded a regional marketing consulting firm which he ran for several years before eventually co-founding WEO Media in 2009. Ian has a BS in Mechanical Engineering from Washington State University where he was also a graduate of the University Honors Program. In addition, he graduated Cum Laude with an MBA from the University of Washington. Ian is an avid endurance athlete having competed in Ironman triathlon, marathon, and ultramarathon events. His favorite activity is simply spending time with his wife Andrea, and three kids Evelyn, Morgan, and Brendan.

Course Description
In this seminar we will explore the most important aspects of online marketing for dentists including website optimization, social media, online reviews / reputation management, SEO for Google rankings, PPC for new patient leads, and videos. Case studies will be used throughout the program to illustrate best practices. We will review how to track and measure results as well as how to determine Return on Investment.

Learning Objectives
Course participants will be able to:
•  Discuss recommended marketing services and budget for best results
•  How to properly optimize a website to convert new patient leads
•  SEO best practices to rank high on Google
•  Review typical ROI (Return on Investment) for new patient generation


About the Speaker
Todd Goldman is President of Goldman Association Management. He has worked within the dental, publishing and meeting fields for over 27 years. He has managed numerous sales organizations and trained more than 100 salespeople during his career. His background in sales is second to very few. His sales volume totals in the hundreds of millions and has sold on a corporate and individual level. Mr. Goldman has an in-depth knowledge of the sales process, but more important is his ability to train both salespeople and non-salespeople. With his intimate knowledge of the dental field, he is able to
work with dental staff members, including the dentists, to improve their sales knowledge and ability to enhance treatment acceptance. His current and past clients include the Who’s Who of dentistry: The Academy of General Dentistry, The Chicago Dental Society, The AACD, The Western Society of Periodontology, The American Academy of Periodontology and about a dozen more.

Course Description
Sales are easily won and lost based on the conversations you and your sellers have with your patients. The common thought process is that sellers make mistakes along the way – but that is too easy to diagnose. More often mistakes are made before the sales process really starts. How much do you know about your patients? How much time do you actually spend getting to understand what your patient really wants? And are you leaving the
most crucial aspect, THE CLOSE, to people who have never even been trained to sell…or who may not even like to sell. Patients aren’t like they were 20, 30 or even 10 years ago. They are wiser and more educated. The days of blind treatment acceptance from an expert in a white lab coat are long gone. So even after putting in place a great marketing campaign, a gorgeous and informative website, do you still find that you may not be converting as many treatment plans as you hoped?”

Learning Objectives
Course participants will be able to:
•  Todd Goldman will offer you steps, strategies and tactics that are the foundation of successful selling, and the key selling skills your dental team needs to get more patient compliance and treatment acceptance.

New Horizons in Complex CAD/CAM Implant Restorations

Course Description
CAD/CAM technology in implant dentistry has grown exponentially in recent years. With an inexhaustible supply of frameworks, designs, and materials, there are no real guidelines as to the appropriate selection and design of the framework foundation and supported tooth forms. This presentation will provide a decision tree and a new classification system for CAD/CAM framework selection according to case specific indications. In addition, recommendations for different machinable materials suitable for the framework and the restorative needs will be discussed and described. The ultimate goal is to deliver a long-term and clinically successful prosthesis with regards to Esthetics, form, and function. Using simplified, yet perceived as “Complex” processes for the development of traditional metal ceramic Implant supported prosthesis will provide a path to success.

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Mailing Address
The Western Society of Periodontology
3820 Northdale Blvd.
Suite 205A
Tampa, FL 33624

(813) 444-1011

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